CEO Tran Thi Tu Khuyen: Steel woman in the field of investment consulting

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General Director of Viet Values Investment Consultancy JS Co – Ms. Tran Thi Tu Khuyen was called the “steel spirit woman” for her amazing calmness, her steady financial expertise and her sharp observation competence on the market.

With 19 years of experience in the field of investment consulting, Ms Tu Khuyen has step by step conquered the challenges, stood up after the failures and became a prestigious figure in the field of Finance – Securities investment consulting.

From a time of big think, big play

Ms. Tran Thi Tu Khuyen was born in 1970 on Quang Tri province, grew up and studied on Thua Thien – Hue province. She graduated from two famous universities in Hue, then moved her works to Ho Chi Minh City. She step by step passed through administrative positions, department manager, brokerage director at the leading securities companies in Vietnam such as Dai Viet, Dong Duong, Thang Long, VNdirect, HCMC Securities..etc.. In 2008, she created the first professional signature from “one big play” when overpassing hundreds of candidates to become the brokerage manager of a leading securities company.

“That year, I felt difficult to dominate over the hundreds of experienced candidates. So I risked to meet directly the CEO of the company, asked him to let me participate in a live interview with therein all important personages. Thanks to my previous financial knowledge and investment experience, I persuaded the appraisal council. That event marked an impressive step in my investment consulting job ”- she say.

No success on the path with full of roses. To become one of the leading names in the investment consulting field, Ms. Tu Khuyen overpass the failures, even facing the bankruptcy. She say: “Investing means choosing product in the future value. The biggest risk in the investment consultancy is facing the changes of macro, micro governmental policies and the customer’s inconsistency. In 2009 global financial crisis, I was also in that crisis whirlwind when my securities company wasn’t enough cash-flow for financial leverage, customers co-linked to withdraw the capital, so the difficulties piled up difficulties. At the peak of 2011, the former brokerage manager of my timely company was almost bankrupt. All my assets were poured out to handle the consequences. But I have to thank the crisis that year, it didn’t knock down me, it made me more stable. I step by step built my career, then lost it and restarted again, through many periodic ups and downs from past, to the present, I am not afraid of any challenge ”.

At that failure, Ms Tu Khuyen took out many lessons for herself. “The most important thing of the investment consultancy is the “trust “. The customer’s amount of money committed to you can be several hundred million, even up to hundreds of billions of vn dong. So you can’t exist in this field if you don’t keep your prestige, don’t respect your promise. Just once lost credit, customers will never trust in you again. Building prestige is a long process, don’t be impatient, don’t be discouraged ”- Ms. Tu Khuyen say.

… To the woman of steel spirit, stand up after defeat

In May 8, 2010, Ms. Tu Khuyen established Viet Values Investment Consultancy Joint Stock Company. At this time, she not only advises on securities investment but also extends consultancy on listing, investment in stocks, bonds …, buying and selling, merging enterprises. At the same time, Viet Values Company also advises to disinvest and restructure enterprises.

“After a long time consulting in securities investment, I began to find my own path, because the stock market operates cyclically with many risks. I want to offer my customers more choices. The expanded investment options will make customer’s cash flow more profitable depending on different times. Beside the investment consulting, we also consult the stock listing for businesses. Currently, the company focuses strongly on investment of technology 4.0 segment because this is definitely development trend of the future. These activities existe in same time to help Viet Values standing and developing better. Aim the long-term orientation, I want Vietnam Values to become a fund management company, manage capital flow and cash flow. This is being done step by step through the use of investment returns and shares received by our customer’s listed companies for the self-employment”. According to Ms Tu Khuyen, an investment consultant must not only have a stable background of financial knowledge and specialized graduated in econo-finance, but also have to gradually complete 7 financial certificates. “This is a difficult and complex sector, requiring learners to focus really, seriously and progressively. There is no step burning in this sector, so are the employees of Viet Values. Before becoming professional in the market as they are now, they all have to go through the rigorous training. My experience and transmission can lead them to progress faster, but the first demand is that you must have determination”.

When asked about the factors that decide the success of the investment consulting sector, Ms Tu Khuyen affirmed: “It is the calmness. Calm in every market incident and customer instability. Calm down at the originally hard fluctuations of market. Customers are always hurried, frightened and sensitive. In the midst of those fears, investment advisors must be tough, availably observe the market and apply their expertise and experience to solve any situation and bring profit to customers”.

“Investment may naturally profitable or failable. It is very difficult to say before. Short-term investments are profitable but risky. Long-term investments must be patient and wise. Every investment path has certain risks, but an intellectual consultant will not falter any challenge. Because every success is made by challenges. ”

After many storms, many obstacles in the profession, up to this present point, Ms Tran Thi Tu Khuyen and Viet Values Investment Consultancy JS Company have built a stable goodwill. “Customers themselves find us, We have ourselves the right to choose them – that is the success of this sector. Especially, investment opportunities sometimes come in an eye blink, so you have to know how to catch it immediately, if not success will come out of your reach ”- Tu Khuyen proudly share.

Mr Le Nang Hung